We now live in a time now that means if you're running a business, having an online presence is extremely vital as it helps people find you quickly on search engines like Google, or Bing, and it also helps you get the word out your services and/or products, and even help you with promotions for any sales or specials you're having.
But, if your online presence barely stands out, you might not get the attention you are looking for when it comes to being able to bring in those new customers. That's where having a blog can help.
You might ask why it's important, or that you would have no idea what to post about.
Well, we understand were you're coming from, and in-fact, we have a little bit of advice to help you start out.
First off, keep it professional and try to stay away from posting anything personal or political. Talking about things that might make someone uncomfortable, or even disagree with you, is never good for business. The guideline is to always try to keep business and personal life separate.
As for what you might post about, remember that your blog can be an outlet to help you get the word out about things going on with your business, or any specials you could be having, new promotions or products, in-store coupons even that visitors can download or print off and bring in.
Your content could pertain to tips on how you could use products you offer, talk about services you provide, or information about things you do for the community. Using your blog to advertise things pertaining to your business is something that you can also use share to social media, which in turn helps bring in more traffic to your website as well.
I know what you might be thinking, who has time to keep up with social media when I’m trying to run a business? The truth is, making time, even to make one post a week, can help immensely. It’s one simple way of marketing your business to bring in new customers.